Black Owned Cosmetics Brands You Need to Shop ASAP
Mented
Mented Cosmetics was born in a moment that we all find ourselves in too often – two friends having a glass of wine talking about a problem they both share. In this case, Amanda and KJ were talking about how hard it was to find the perfect nude lipstick, especially for Black women. Their idea has now grown into a large beauty company offering makeup for lips, face, brows, cheeks, eyes, and nails.
Hue Noir
Hue Noir was founded on the idea that makeup, specifically foundation, should nourish and protect your skin and with the mission of “putting multicultural women at the center of the modern beauty movement”. With 25 different liquid foundation shades, Hue Noir is sure to have your perfect shade. But Hue Noir isn’t a one-trick pony; they also have everything you need for your lips and eyes.
The Lip Bar
The Lip Bar started with a very unconventional belief in the makeup industry, the belief that “you are enough”. The Lip Bar seeks to enhance a user's natural beauty. Using their online Foundation Match Generator, you can put in your old brand and shade and they will tell you which Lip Bar shade is best for you.
Started by Melissa Butler brewing makeup in her kitchen and who was turned down by Shark Tank, The Lip Bar has grown into a global makeup brand. Today, The Lip Bar has their first brick and mortar shop and is available at Target.
Josephine Cosmetics
If you are looking for a high-fashion, runway type of feel, look no further than Josephine Cosmetics. They have products for your eyes, lips, and face, all made from natural, vegan ingredients.
Lamik
Based in Austin, LAMIK Beauty is an expert in eyebrows. LAMIK subscribes to the belief that “eyebrows frame your face” and they want to help you get the best frame. All of their products are made from natural and safe ingredients and include everything you need to create show-stopping brows – gel, brushes, powder, sculpting cream, and maintenance kits. To ensure you are getting the right colors for your skin, LAMIK offers a virtual makeup try-on, where you can upload a photo of yourself and test out their products.
GloGirl Cosmetics
Founded by Tosca Hillman to “celebrate and empower the diverse beauty of women and represent inclusive beauty on a global scale”, GloGirl Cosmetics is disrupting the makeup industry. With almost 30 shades of lipstick, and an assortment of lip glosses, highlighters and eyeshadow palettes, you can find the foundations of your makeup routine at GloGirl.
Laws of Nature Cosmetics
When Jasmine Rose’s Mother died of breast cancer, she started to research healthier ways to live and was shocked to find how toxic makeup can be. She found there was virtually no one in the market offering clean cosmetics for Black women, meaning Black women are disproportionately exposed to toxic chemicals from cosmetics. Determined to create a safe alternative for Black Women, and all women, Jasmine created Laws of Nature Cosmetics, which offers concealer and foundation in every shade, made from non-toxic ingredients.
Luna Magic
Luna Magic is a women-led and Afro-Latina owned cosmetic company founded by sisters, Mabel and Shaira Frias. The sister duo wanted to make a makeup company that celebrated their Dominican heritage and Afro-Latina backgrounds. Their fans rave about how pigmented and bold the colors, especially how well they pop on tan or darker skin.
Makeup By Sparkle
Founded by celebrity makeup artist, Sparkle Chanel, Makeup by Sparkle is all about the LIPS. Makeup by Sparkle has everything we need to create luscious lips – pencils, glosses, lacquers, and matte liquid lipstick.
Uoma Beauty
Built on the mission to "rewrite the rules of inclusivity and diversity to create a world of beauty that truly is for all of us" Uoma Beauty is a makeup brand founded by Sharon Chuter. You can find everything you need for your face, lips, eyes, and brows at Uoma Beauty. You can shop Uoma Beauty at Ulta.
Range Beauty
The idea behind Range Beauty was to create makeup that benefits our skin. Alicia Scott, founder, set out to create a foundation specifically for people struggling with acne and eczema. Now the beauty company offers 21different liquid foundations, highlighters, eye shadow.
Prime Beauty Cosmetics
Prime Beauty was started with the goal to "create quality and affordable products that defy Eurocentric beauty standards, and uplifts the beauty that is being a woman of color". The cosmetic company has been featured in Essence, Forbes, Glamour, and more. Prime Beauty lives up to their tagline of "Women of Color beauty needs are primary. Not Secondary. with products like "brown-girl friendly" powder highlighters and bronzers, matte liquid lipsticks, and eyeshadow palettes.
