The ASOS X Hello Kitty Collaboration is What Dreams Are Made Of

Oct 26

ICYMI: Hello Kitty's been making her way around the fashion industry lately through collaborations with the likes of Nylon, ColourPop, Lazy Oaf, and now ASOS.

Ever since news dropped that Hello Kitty isn’t a cat, but actually a girl from London...she’s been very fashion-forward. Her iconic red bow and blue romper has seen some iterations in recent years, especially since she’s gone a little more mainstream (shoutout to all my OG Sanrio fans who’ve loved her since the beginning).

Now, Hello Kitty is one of my not-so-secret obsessions...I’ll never turn down any sort of Sanrio merchandise. So you better believe that I have been counting down the days from the second I heard about the ASOS and Hello Kitty collaboration. I’ve just known it’s got to be good because we all know that when it comes to fast-fashion, ASOS does everything right.

ASOS x Hello Kitty includes a mix of streetwear-inspired pieces to all the girlish sparkle any Hello Kitty lover will go nuts for. Naturally, every one of the items in the 40-piece collection features some sort of classic Hello Kitty detail in the design. The collection has no shortage of red bows, bold color-blocking, loads of sequins, velvet and Hello Kitty dabbing (yes, I said dabbing).

Prices for the collection start at $6, so you almost have no excuse to pick up and item (or 40) from the collection. The first batch launched on ASOS today, but keep an eye out for the next set of ridiculously adorable pieces coming soon.